People’s network calls Hohhot on December 8 (Yu Yan Nan) According to reports 1234 "mode. Cast "1 channel" and consolidate the product supply basis.
Beijing-Mongolian is firmly striving to struggle to supply the farming products supply, smooth into Beijing sales channels, in 2021, investing in Beijing-Mongolian cooperation funds 30.74 million yuan, supporting the construction of farm products such as warehousing preservation, cold chain logistics, etc. Big circulation link subsidies, promote the supply of supply and consumer demand, guarantee the supply of green quality products to help improve the development of the supply chain of the livestock products.
Hulunbeier Molida Vadaur Autonomous Flag relying on Beijing’s logistics advantage, using Jingmeng Collaboration funds for 74 villagers to give subsidies in circulation links, through rural logistics, the transfer of agricultural products purchased will be preferred, sorted, The inspection is qualified, established files, and the entire agricultural product supply chain traceability management is carried out in national sales and logistics delivery. At present, "Daohua Xiangmei" "Wild Mushroom" "Pearl Mushroom" "Mo Qi Mushroom" "Wild Hazelnut" "Farmers" and other own brands.
On this basis, it is strong for its own development capabilities, and the promotion of policies is prioritized and sold, encourages to build special explosive products, and give full play to demonstration leading role. With the "2 paths", strengthen the brand promotion.
Beijing-Mongolia has made full use of mainstream media and new media resources, multi-channel, cross-regional and multi-dimensional promotion promotion in Inner Mongolia, high-quality green farm products, and promoting nearly 100 media to carry out brand publicity. The brand influence is significantly enhanced. Inner Mongolia high-quality green farm products continue to enter the Beijing market, take the table of the people of the capital, and drive the income of poverty poverty steadily. First, implement cross-regional media fusion promotion promotion.
Beijing Shunyi District and Bahrain Zuoqi constructs "2 + 20 + N" propaganda model, 2 landing media center, 20 regional main media, N grassroots publicity platforms superimposed, comprehensive stereo promotion promotion of the povertygraduated farming products, Cultural tourism resources.
Built up to the people’s daily newspaper, studying a strong country, a second-level unit, village (community), and across the "three-level linkage" news ecological chain of helping the support area.
Forming a full media matrix including a conventional media matrix, a website matrix, a client matrix, a Weibo WeChat matrix, a short video matrix, etc.
The second is to strengthen the drainage by means of e-commerce energy. Cooperate with platform companies such as Jingdong, US Mission, byte beats, empower new farmers and animal husbandry operating mains in new technologies such as live broadcast, big data, and artificial intelligence. Cultivate regional public brands with distinctive geographical characteristics, promote "Xing’an League rice" "Wulancha Potato" "Xilin Gol Mutton" "Cole Beef" "Chifeng Miscellaneous Food" "Talent River Set" and other high-quality, green "字" products enter Beijing, go to the country, enhance the influence of "Inner Mongolia taste". Explore "3 innovations" to help consumption help upgrade. Since the support of Beijing Meng Meng, the two sides have based on local resource endowments, and to innovate a lot of fruitful consumer help models. First, innovate "order + participatory" consumption help. Zahartiki Mi Industry Company took Beijing-Mongo Cooperative express train, explored the customization of agricultural model, implementing "I have an unique an acre of the field" project, and the claimant selection a piece of paddy fields in the custom base, realizing Severally, the entire process of receipt, the phone can be monitored. At the same time, a customized association, unified management, promoted the promotion of high quality rice.
Implementation of the project, changing the previous low volume, low price of the status quo, to achieve rice sold by pounds by selling directly into acres, per acre claim the price reached 6600-12000 yuan, more than tripled, the efficiency of enterprises increased year by year more than 1500 yuan per mu income, accumulated sales of 980 tons of rice, planting drive 276 (including 57 households out of poverty) to achieve income households.
At the same time, relying on Beijing Meng collaboration we have conducted a second-tier cities, "I had a kung in Zhalai Te" promotion activities, to create a separate booth in Beijing’s Fengtai District yuegezhuang wholesale market, the establishment of cold storage capacity of cold storage to help local to solve the lack of quality agricultural products brand, sales limited problem, not only to the masses out of poverty purse drum up Beijing also meet the public demand for green organic agricultural products.
The second is to create innovative specialty products supply chain system.
Balinyouqi helping with the introduction of Beijing resources around the agricultural and livestock operations and supply chain management features, respectively, from the "supply, packaging, logistics, customer service" four aspects of enabling people out of poverty.
Mishina carry out a standard application and certification, to promote standardization of plant breeding, to expand the specialty products quality and safety traceability system of agricultural products testing center, to provide third-party quality testing services. Build "Bahrain has goods store" helping to establish a unified consumer purchase and sale of one-stop marketing channels and network operating system, integrated within the 69 product was added to our flag eight companies in Beijing to achieve sales 740,000 yuan. Third, innovation and state-owned enterprises "double hook", "double 30%" incentive mode. Form together with the Beijing SASAC, the effectiveness of helping the consumer into the state-owned Beijing party building responsibility system assessment and operational performance assessment, and with the leaders of the enterprise income directly linked. City clear tube canteen to buy state-owned enterprises is not conducive to helping product ratio of 30%, the trade union employee benefits procurement in helping products accounted for not less than 30%. Play both institutional advantages, but also respect the laws of the market; both government guidance, there are market-driven.
2021 Inner Mongolia Autonomous Region, Beijing state-owned enterprises have purchased consumer products helping yuan, Inner Mongolia Production and enhance the force pulling the supply side by steady demand Beijing consumer side.
Create "four platforms" to promote the production and marketing precision docking.
The two sides co-ordinate the integration of Beijing Meng Jing advantage of sales channels, to create agricultural and livestock products in Inner Mongolia to Beijing sales platform to build global sales network in Beijing, Beijing sales showed more flowering, interoperability, stereo promote good posture.
First, focus on helping to build consumer "Wu Jin" platform. Inner Mongolia to further promote high-quality agricultural and livestock entered the Beijing offices, schools, hospitals, businesses and communities, and other key consumer unit. Inner Mongolia Branch of the revitalization of the region out of poverty wisdom Technology Co., Ltd. will purchase all kinds of products to match the needs of the scene, to carry out more than 80 games under the line promotional activities in the sub-city center and starting, Beijing Automotive, Jinyu and other groups and Friendship Hospital, and other places. Cumulative led employees on-site purchase of nearly 300 million yuan, trade unions and canteens site procurement nearly 3,000 million, long-term supply contract procurement million.
Second-round help build Beijing Consumer double hit central marketing system platform. Beijing will double hit consumer assistance center in Inner Mongolia as the key exhibition platform and an important starting point, innovation helping to create the Commonwealth of Beijing Meng consumption, helping to establish a standardized system to promote consumption upgrade. The region more than 130 enterprises helping to bring more than 800 kinds of consumer goods settled in Beijing consumer assistance center in Inner Mongolia double hit showrooms, the linkage sub-centers seventeen double hit district of Beijing, to take "joint multidimensional" approach, the depth of integration and strong helping to expand consumer products in Beijing, Inner Mongolia sales channels to promote the formation of market-oriented mechanism, government, market, social collaboration to promote sustainable consumption aid the development of new models, and establish long-term stable production and marketing docking long-term mechanism. The year has been successfully held various docking Fair 15 times, showing fairs seven times, helping organizations Inner consumer products into the China International Service Trade Fair, docking Beijing nearly 300 procurement unit, complete the actual sales of 36 million yuan, signed sales intention billion. The third is to explore helping to build a large consumer Jicai Recommend platform. Beijing Meng two sides jointly held in Beijing, Beijing Meng helping Beijing Jicai consumer promotion, specialty products through promotion, signing orders Jicai, fairs and sales network live, interactive tasting and other aspects, all-round display in different regions, different characteristics of poverty products, inviting well-known network of people co-vibrato, deft and other internet platforms, on-site assistance for the national poverty areas to carry out various consumer groups with a cargo of live, Inner Mongolia to further enhance product awareness and reputation, to reach a total of 59 procurement, the main supply 7.6 billion yuan agricultural and livestock purchase order.
Fourth, fully leveraging the "832" and other online sales platforms. The region’s total 3290 models identified poverty reduction products 696 suppliers, has this year achieved sales of 200 million yuan by Gongxiaozongshe "832" platform.
Many enterprises through the "832" platform, the Inner Mongolia high-quality beef and mutton products to the country.
In addition, by doing good in the construction business and a variety of consumer financial aid area, counters, museum professionals and other channels rich Inner Mongolia perfect product category, open up the production, transportation, storage and sale of the whole industry chain, established in Beijing, Inner Mongolia normal characteristics of agricultural and livestock products and market-oriented system sales platform. (Editor: Zhang Xue Dong, Liu Ze) Sharing let more people see recommendation reading.